Graphic Design, Illustration & Art Direction
 
 
 
 
TRIPLE DARKNESS TRIPLE DARKNESS TRIPLE DARKNESS TRIPLE DARKNESS TRIPLE DARKNESS

TRIPLE DARKNESS

 

MUSIC PACKAGING

Debut album by UK hip hop artists Triple Darkness. 3-fold design, four colour matte finish with booklet. Inlay artwork illustration revealed inside based on early civilization to urban chaos.

 
 
 

CREDITS

www.myspace.com/tripledark

www.myspace.com/higherheightsonline
www.myspace.com/beatbutcha

www.myspace.com/chemoproductions

 
 
 
 
 
 
TRIPLE DARKNESS

TRIPLE DARKNESS

 

MUSIC ARTWORK

Single for new UK hip hop act Triple Darkness. Label: Higher Heights Records.

 
 
 

CREDITS

www.myspace.com/tripledark

www.myspace.com/higherheightsonline
www.myspace.com/beatbutcha

www.myspace.com/chemoproductions

 
 
 
 
 
 
TRIPLE DARKNESS

TRIPLE DARKNESS

 

LOGO

For UK hip hop collective Triple Darkness. The design is based on the Egyptian god named Khepri and expresses the influence that the group draw from ancient Egyptian mythology. It's to be used as an umbrella logo that will feature on the various artists' projects within the collective.

 
 
 

CREDITS

www.myspace.com/tripledark

www.myspace.com/higherheightsonline
www.myspace.com/beatbutcha

www.myspace.com/chemoproductions

 
 
 
 
 
 
INTERIOR WALL ART INTERIOR WALL ART INTERIOR WALL ART

INTERIOR WALL ART

 

ILLUSTRATION

Illustration for interior designers Hamish Benjamin for an apartment based in Knightsbridge London. The one-off designs were installed as vinyl graphics over the walls and ceilings.

 
 
 

CREDITS

www.onwarddisplay.com

 
 
 
 
 
 
INTERIOR WALL ART INTERIOR WALL ART INTERIOR WALL ART INTERIOR WALL ART

INTERIOR WALL ART

 

ILLUSTRATION

Organic artwork running across reception area, onto ceiling then into kitchen space and down onto black storage units.

 
 
 

CREDITS

www.onwarddisplay.com

 
 
 
 
 
 
GCC

GCC

 

LOGOTYPE

 
 
 
 
 
 
GCC

GCC

 

IDENTITY

Identity for designer kitchenware shop. A strong mark was required that portrays aspiration, ambition and quality that is design focused.

 
 
 
 
 
 
SUGAR

SUGAR

 

LOGOTYPE

Sugar is a creative digital agency specialising in online advertising, websites and virals. We were approached to create a logotype designed to reflect both the name 'Sugar' and the digital aspect of their work.

 
 
 

CREDITS

www.sugar-agency.com

 
 
 
 
 
 
AD2ONE AD2ONE

AD2ONE

 

CORPORATE IDENTITY

The AD2ONE Group is an independently owned collection of digital sales and marketing agencies.
Sawdust have repositioned the former identity to communicate a stronger and more contemporary appearance to co-inside with their new redefined digital sales service.

 
 
 

CREDITS

www.ad2onegroup.com

 
 
 
 
 
 
AD2ONE

AD2ONE

 

CORPORATE LOGO

 
 
 

CREDITS

www.ad2onegroup.com

 
 
 
 
 
 
DAYDREAM.02 DAYDREAM.02

DAYDREAM.02

 

MAGAZINE ENTRY

Sawdust contributes to the new Daydream magazine which features artwork from across the UK, Singapore, Lebanon, Israel, Australia, Italy, Spain, Holland, USA and beyond. Launched at M&C Saatchi with a groundbreaking exhibition, the network has been making steady progress to becoming the user generated print media.

The brief was 'left or right' We decided on a typographic route based on a set of words that read the same in either direction (left or right) otherwise known as a palindrome.

 
 
 

CREDITS

www.daydreamnetwork.com
www.myspace.com/daydreamnetwork

 
 
 
 
 
 
BE EVENTS BE EVENTS

BE EVENTS

 

IDENTITY

'Be' is the new brand name for parties and events organized by Be Events Ltd.
Their main feature is held at The Proud Galleries in Camden, where you can enjoy a host of live bands and DJs performing all the best new music every Saturday night. Nights can also feature, burlesque performances, various club production techniques and décor to provide a sense of theatrical ambiance.

 
 
 

RESPONSE

"The Sawdust team 'got' the essence of our company right away, and realised the message we wanted to put out. Starting a new company is always full of difficulties, but getting the visual element of things right from day one has been a big help, and people have continually remarked on the 'beautiful artwork' since."

David Harris, Partner
Be Events Ltd

 
 
 

CREDITS

www.be-at.co.uk
www.myspace.com/beeventsltd

 
 
 
 
 
 
BE EVENTS

BE EVENTS

 

LOGOTYPE

 
 
 

CREDITS

www.be-at.co.uk
www.myspace.com/beeventsltd

 
 
 
 
 
 
REFRESH REFRESH REFRESH

REFRESH

 

IDENTITY

As Refresh showcases some of the finest design talent around the globe, their website is constantly changing as it moves from project to project. Sawdust's solution was to create an identity that would continuously ‘refresh’ itself with a range of colour variations that alternate with every click and new visit.

 
 
 

CREDITS

www.refreshlinks.org.uk

 
 
 
 
 
 
CAMDEN COUNCIL CAMDEN COUNCIL

CAMDEN COUNCIL

 

TIMEOUT MAGAZINE

A back page advertisement for TimeOut Magazine portraying Camden as the perfect shopping destination for Christmas entitled ‘Discover the spirit of Camden this Christmas’. Point Blank commissioned us to illustrate a magical interpretation of Camden encapsulating its famous landmarks and traditional street features.

 
 
 

RESPONSE

"We approached Sawdust with this job because of their technical and creative prowess and because like us they seem to have a real hunger for doing great work
to the best of their ability despite sometimes having to contend with tight budgets and deadlines."

James Kelly, Senior Designer
Point Blank Collective

 
 
 

CREDITS

www.pointblankcollective.co.uk
www.timeout.com/london
www.camden.gov.uk

 
 
 
 
 
 
LURGEE

LURGEE

 

LOGOTYPE

Logo for award winning creative team
Gary Lathwell and Richard Peretti.

 
 
 

CREDITS

www.lurgee.com

 
 
 
 
 
 
MASTERCARD MASTERCARD

MASTERCARD

 

POSTER FOR AIRSIDE

A global poster campaign for MasterCard which was displayed in Airports across the globe including New York, Tokyo, Sydney, Sao Paulo, Paris, Madrid, Berlin and London.

 
 
 

CREDITS

www.airside.co.uk
www.mastercard.com

 
 
 
 
 
 
WORN BY WORN BY WORN BY WORN BY

WORN BY

 

T SHIRTS

Dedicated to recreating garments worn
by icons of the past and present, using original photography to create the ultimate vintage style T-shirts. Sawdust has had the pleasure of designing numerous collections for Worn By. Their T-shirts are sold worldwide and can be purchased online from their website wornby.co.uk

 
 
 

RESPONSE

“Sawdust have been brilliant putting designs together for Worn By, they’ve worked with us on a variety of different prints and graphics and turned their hand successfully to new processes and techniques we’ve needed. They’ve got some great ideas and always work within brief and time scale."

Sally Davey, Brand Manager
Worn By

 
 
 

CREDITS

www.wornby.co.uk

 
 
 
 
 
 
BEN HENNESSY

BEN HENNESSY

 

LOGOTYPE

Logo for designer Ben Hennessy.

 
 
 

CREDIT

www.hennessy.org.uk

 
 
 
 
 
 
ACTIVE TOOLS ACTIVE TOOLS

ACTIVE TOOLS

 

ILLUSTRATIONS

A set of illustrations for leading tyre company who specialise in developing repair solutions used by major European car companies.

 
 
 

CREDITS

www.mindlab.dk
www.activetools.com

 
 
 
 
 
 
REAP WHAT YOU SOW

REAP WHAT YOU SOW

 

TYPOGRAPHY

 
 
 
 
 
 
BMW BMW

BMW

 

AUDIO BOOKS

Cover designs and packaging for BMW Audio Books showcasing the work of some of the finest contemporary writing talent around. In conjunction with Random House.

Featured in Digit Magazine and The Times centre spread, Business section.

 
 
 

CREDITS

www.wcrs.com
www.memelondon.com
www.bmw.com
www.bmw-audiobooks.com
www.randomhouse.com

 
 
 
 
 
 
THE BUTTERFLY COLLECTOR

THE BUTTERFLY COLLECTOR

 

TYPOGRAPHY

 
 
 
 
 
 
HOLIDAY EXPRESS HOLIDAY EXPRESS HOLIDAY EXPRESS

HOLIDAY EXPRESS

 

ILLUSTRATIONS

Designs for an online competition illustrating destinations such as Valencia, Cancun and Las Vegas.

 
 
 

CREDITS

www.agency.com
www.hiexpress.co.uk

 
 
 
 
 
 
CASSETTE CASSETTE

CASSETTE

 

SCREEN PRINT

 
 
 
 
 
 
1825

1825

 

ORANGE NUMBERS

A poster design for the Orange fair campaign –YCN brief.

 
 
 

CREDITS

www.ycnonline.com

 
 
 
 
 
 
JOHN LEWIS JOHN LEWIS JOHN LEWIS

JOHN LEWIS

 

ONLINE SUMMER CAMPAIGN

Sawdust was invited by Agency.com to produce some stunning illustrations for the new summer campaign. The solution makes the comparison between the beauty of garden plants and flowers and the John Lewis garden furniture range. Each unit shows the garden furniture blooming into life from beautifully illustrated plant forms.
The ads were created using traditional illustration, flash animation and 3D effects combined.

Winner - Interactive and Marketing Award 2006, Nominee - D&AD 2007

 
 
 

RESPONSE

“Choosing to work with Sawdust on the John Lewis digital campaign was an extremely easy decision to make. The level of contemporary creativity shines through in all their work.
They understood very quickly where we wanted to go and visually what we wanted to achieve. They worked seamlessly with our in-house animators making the whole workflow process run very smoothly. The work was extremely well received and won the Interactive and Marketing Award 2006.

Our biggest attraction to working with Sawdust is their uncompromising ethic and discipline on themselves to produce truly original work regardless of the scale of the project. This is why we have completed a number of projects with them and will continue to do so in the future."

Richard Peretti, Art Director
Agency.com

 
 
 

CREDITS

www.agency.com
www.johnlewis.com